Not every creator-backed brand will succeed. Here’s how smart investors separate noise from opportunity. Introduction In today’s fast-moving digital economy, creators aren’t just endorsing brands — they're [...]

Private equity is undergoing a transformation. Once the domain of suits, spreadsheets, and behind-the-scenes capital restructuring, a new model is emerging—talent-driven private equity—where creators become co-founders, and [...]

In the evolving landscape of the creator economy, celebrity-backed startups are garnering significant attention. However, not all such ventures are sound investments. Discerning investors seek specific criteria [...]

In the age of the creator economy, influencers are no longer just marketing channels—they’re emerging as brands in their own right. With massive followings, strong trust equity, [...]

Embarking on the journey of business ownership can be daunting, especially when considering the traditional startup route. However, the "Buy Then Build" model offers a compelling alternative, [...]

In the creator economy, the traditional path to building a brand often starts with designing a product, sourcing suppliers, building a team, launching a an online store, [...]